Services

Do you wish you had more hours in the day to focus on running your business? Are you stressed just thinking about creating posts for every platform? Have you ever wanted to just press pause on social media chaos, while still growing? Do you wish someone could take it all off your plate and deliver results that actually matter?

If you answered “yes,” Set Apart is here to help. With my social media management and content creation services, you’ll gain back valuable time, maintain steady growth, and eliminate the stress of trying to do it all yourself. Let me handle the strategy, content, and optimization so you can focus on what you do best—running your business.

Branding

Your brand should stand out with intention, connect instantly with your audience, and communicate your story without explanation. I help build a strategic and visually cohesive identity that sets the foundation for your business. Services include:

Brand Foundation & Strategy

  • Brand discovery session to identify your mission, values, and target audience

  • Brand voice + messaging development (tone, language, positioning, taglines)

  • Ideal customer profile and audience definition

Brand Visual Identity

  • Logo design

  • Custom typography and color palette

  • Brand design elements (icons, marks, patterns, or textures) to support visual storytelling

On-Site Brand Capture

What sets me apart is the personal, hands-on experience behind my work. I come to your business to capture the story, details, and elements that make you unique. Services include:

  • On-site photo and video content creation tailored to your brand’s atmosphere, products, and customer experience

  • Story-driven video concepts, including behind-the-scenes content, product features, team introductions, and short-form social media videos, to strengthen brand trust

  • Creative direction, shot planning, and branding guidance to ensure your content reflects what makes your business unique

  • Editing and formatting for websites, Google Business Profile, social media, digital ads, and email campaigns

  • Strategic content designed to increase engagement, improve brand recognition, and convert viewers into paying customers

Social Media Management

Manage and grow your social media presence for Minneapolis, St. Paul, and Twin Cities audiences. Services include:

  • Optimize Facebook, Instagram, and other platforms for strong brand visibility

  • Research your industry and competitors to create trend-driven, SEO-optimized content that aligns with what your audience is actively engaging with and increases your visibility across social platforms

  • Respond to messages, reviews, and comments to maintain a positive and active online reputation

  • Track analytics to measure engagement, reach, and customer interaction

  • Continuously refine your social strategy using data-driven insights to improve performance, boost engagement, and drive measurable business growth in your market

Advertising & Campaign Management

Build and optimize digital ad campaigns in the Twin Cities area that sets your business in front of the right audience. Services include:

  • Google Ads campaign creation, keyword targeting, and optimization

  • Facebook & Instagram ad management through Meta Business Suite

  • Local audience targeting to reach customers in Minnesota

  • Conversion tracking setup and performance reporting

  • Continuous optimization to improve ROI and drive business growth

Interested in working together?

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